PROJECT: United Routes website redesign.
Welcome to the introduction of my work on the United Routes project! The scope of this project was to create a visually stunning and high-end six-page website. From start to finish, my goal was to ensure the website was perfectly on brand and exuded a sense of luxury. United Routes had no existing photography, so I took on the task of finding, enhancing and creating images to match the company's desired tone. With meticulous attention to detail, I skillfully adjusted these visuals to align with their brand colors and style.
One of the significant accomplishments of this project was the collaboration with United Routes' team and higher-ups to design the "Our Crew" page. Together, we conceptualized and crafted a compelling narrative that perfectly represented their values and expertise. In terms of imagery and photography, I took the lead in directing the photoshoot and ensuring that the resulting visuals seamlessly integrated with the overall design. Through post-production retouching, I further enhanced the images to ensure they harmonized with the company's brand identity.
Additionally, I created two captivating videos for United Routes. The first video was a dynamic recreation of the hero image, incorporating particle effects, lighting animations, and atmospheric smoke to add an engaging touch to the overall design. The second video involved curating stock footage and applying minor text animations to reinforce their brand message.
Throughout the project, I implemented custom UI elements and branding designs consistently across the entire website, ensuring a cohesive and visually appealing user experience.
Please scroll down to explore this project.
Turning the hero image in the an infinite loop video.
In this section, I showcase the seamless infinite loop animation that I created for United Routes' website. By infusing motion and fluidity into the hero image, I aimed to grab visitors' attention and provide an immersive experience. Through skillful use of particles, lighting effects, and subtle smoke animations, the hero image loop brings a dynamic element to the overall design, further enhancing the luxurious and high-end feel of the brand.
Here, I present a series of slides that highlight the menu and quote process sections of United Routes' website. In designing these sections, my focus was on creating intuitive and visually pleasing interfaces that seamlessly integrated with the brand guidelines. The custom UI elements I developed played a key role in enhancing the user experience while maintaining a consistent and high-end aesthetic throughout the website.
Within this section, I showcase the visually appealing gallery page and the carefully crafted "About Us" section of the United Routes website. The gallery page highlights the unique designs and stunning imagery that stayed true to the brand guidelines, captivating visitors with a showcase of their work. Additionally, the "About Us" page features the retouched company photo, expertly edited to align with the brand's style and tone. Together, these elements reinforce United Routes' commitment to excellence and professionalism.
In this section, I demonstrate my skill in image splicing and collage creation. I merged multiple images seamlessly using Photoshop to create a visually striking composition for United Routes. By showcasing this skill, I aimed to emphasize my ability to bring together diverse elements and create cohesive and engaging visuals that align with the brand's image.
Here, I present another video creation that I developed for United Routes. Through meticulous selection and stitching of multiple videos at precise moments, I crafted a seamless and captivating narrative. Adding brand-stylized text and the logo enhanced the video's impact and further reinforced United Routes' brand identity.